Here we are, week two already and I’m joined by none other than Mr. Tom Deaney! Tom has quite a special story here at Relative Insight as he was the first ever account coordinator and so seriously set the tone for what good looks like in the retention team.

Tom’s hard work and dedication to Relative shone through, and back in March this year he got promoted to our first ever technical account manager (there is a bit of a theme emerging here) working in the the brand account management team. He now owns his own roster of clients – oooooooo LAD!

To give you a bit of context, Tom studied Mechanical Engineering at Bath Uni and received a whopping 1st (heeellooooo), we were lucky to snap him up as he wanted to work out how he could use his technical ability and apply it in a creative working environment.

So, luckily for me, I managed to get some time out of his busy schedule to learn about what he thinks about working at Relative Insight.

Tom, quickfire first…

Where are you originally from? Bruton, Somerset
What is your favourite sweet/candy? Squashies
What’s one thing on your bucket list? Go to all seven modern wonders of the world (1/7 so far)
What was last book / podcast / TED talk you read or listened to? Caliphate by The New York Times – excellent podcast
Who is your least favourite superhero? All of them equally, I strongly dislike sci-fi
You can have an unlimited supply of one thing for the rest of your life – what is it? Sushi

Tom is always at the centre of any laughs or giggles, so I was quite intrigued to know what his funniest moment was. His answer:
Christmas bake off last year, spending the morning dressed as a snowman making a yule log that I accidentally made inedible, then spending the afternoon dressed as a turkey eating everyone else’s yule logs.

And how exactly would you best describe the personalities of everyone here?
Everyone is really personable and open-minded, and open to feedback or thoughts. I love how engaging everyone is, it really makes a difference!

Who is the funniest person at Relative and why?
French Willy (sensible name; Will Sohler) provides by far the most entertainment for me and the team. Statements such as “You can’t milk a dead cow” and “I’m sweating like a chicken at the butcher’s” really keeps me on my toes.

What’s your favourite thing about working here?
The supportive culture and the ability to create your own success – you really see the results of your hard work.

What immediately stood out to you when interviewing with Relative?
The incredible driven, yet flexible culture and job role. Everyone here is relentlessly focussed on success, and if you can make a case for business success from a new angle, then you are fully supported to make that possible.

Everyone who joins Relative writes a blog using the tool – what’s yours?
I’ve done a few, back in the summer I wrote a piece about how people used lockdown to learn a new skill, and what they said about it – but I’ve also done a load of insights for other pieces content including this one on conversations around Black Friday – and comparing the language of Christmas cards sent from WW1 trenches.

Name one thing you feel like you’ve improved on since working here?
My communication and negotiation skills for sure. Before I worked at Relative I hadn’t really been exposed to training in any of the soft skills, but regular sessions from Cutty our CRO (sensible name; James Cuthbertson) the VPs and my boss Amy have really improved things.

What would you say to someone looking to join us?
Get stuck in, both professionally and socially. Hard work goes a long way, but there is always time for a pint on a Friday.

Tom is currently part of our account management team working for brands in the UK. If you want to hear more about his role and what types of people we look for, then contact me directly.

Interview with Veronica Tran: Relative Insight’s newest commercial associate

Open vacancies:
Business Development Exec, UK
Account coordinator, UK
Business Development Manager – Agency, UK

By April Turner - Global Talent Lead