ad:tech London has long been the UK’s global gathering of marketing and advertising technology players. With dedicated ad:tech theatres as well as access to 8 more theatres across two co-located shows, there is no better place to increase knowledge about the latest trends and insights from across the industry.

We’re delighted to be running a session in the Headline Theatre on Wednesday 26th September at 13:45. Rich Wilson, CMO at Relative Insight, will be talking through how brands such as Olay, Unilever, and DFS applied comparative linguistic techniques from law enforcement to language they already have, driving sharper strategy and more engaging content.

Accurate assessment of the language of consumers using comparative linguistics reveals a goldmine of actionable insights for brands. From understanding how your brand or product is discussed compared to competitors, to understanding the trends in how consumers are evolving their opinions and attitudes; drilling into language provides competitive advantage.

Rich will explore:

  • Why search does not equal discovery
  • How to apply crime detection methodologies and technology to uncover actionable insights
  • Case studies from Olay and DFS

If you can’t make those sessions we also have a booth in the main hall. Hope to see you there!

Contact the team here to book a meeting

Technology born from criminal linguistics research

Relative Insight was born out of a 10-year research project with Lancaster University’s linguistic and cybersecurity departments. In the beginning, we used language analysis to help law enforcement identify criminals masquerading as young people in chat rooms.
Today, we use the same methods to help brands communicate more authentically with their audiences—focusing on statistically significant differences in the way people speak, and deriving insights from them that fuel sharper strategy and smarter communication.

You can find more information about ad:tech London 2018 here.