We all want different things.
We see the world in different ways.
Language is our DNA—
Unique, complex, fascinating.
It offers a peek into our psyches:
Our likes and our dislikes,
Our personalities and perspectives,
Our experiences and our emotions.
So at Relative we celebrate every word—
Understanding what makes us all different
To bring us closer together.
David founded PHD, the worldwide media agency network now owned by Omnicom, before joining digital business iLG which was sold to a private equity investor in 2008.
As a key advisor to Relative Insight since 2015, David brings expertise on building businesses from scratch, particularly within the marketing and digital industries. As Chair, David is responsible for helping the company grow its international network and develop its overall growth strategy while continuing to strengthen relationships in the United Kingdom.
Ben’s focus is on making sure our customers get the most value they can from Relative Insight. Having been involved with several successful technology-based businesses, such as Vidiactive, Next Device and Critical Path in the the UK and USA, he knows what it takes to delight customers by working in partnership with them. He spends a lot of time travelling but can often be found in London.
Phil oversees the technology behind Relative Insight. He’s the one who makes sure it always delivers, and also manages the development and integration of new tech into our language analysis platform. Phil has a strong research background so is ideally placed for tackling any technical challenges that can present themselves. He has a PhD and is a co-founder of the company.
James looks after the day-to-day operation of the company and helps shape its overall vision. He is responsible for the insight research projects we carry out – managing a team of analysts and data scientists to ensure we are always delivering the answers that our clients need. He has a background in digital interaction analysis, has a PhD, and founded the company alongside Phil.
Rich started his career writing software for jet engines but for the last fifteen years has been focussed on the commercialisation of startups. He has a history of successfully bringing US tech/data firms into Europe (notably Wily Technology and Splunk) and has since co-founded a number of businesses including Volcube, the financial services tech firm, which he sold in 2012. Rich is based in London and as well as being a prominent speaker on language analysis (his latest white paper on language and the impact it has for brands can be viewed here) he loves to talk about gender equality and tech startups generally.
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