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Marketing, Brand & Digital

Relative Insight’s technology helps marketing insights professionals and brand specialists like you extract more value out of the language data you’ve already got.

By utilising a comparative approach, our platform helps you to generate rich audience insights quickly and at scale. This adds sophistication and science to your qualitative analysis.

Equipped with unique marketing insights, brands can develop sharper communications, better brand positioning and more resonant campaigns.

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Survey & IDI

Surveys & interviews

Super-charge your open-ended analysis using comparison technology.

Our platform will help you to love unstructured data and cut time in analysing it.

This also counts for other primary research transcripts including videos, interviews and focus groups – it’s all gold!

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Social and Forums

Social & Forums

There is a big old world of social media out there full of language ready for analysis, but there are so many more exciting things you can do with it, rather than boring old sentiment analysis.

There’s also a forum for just about any type of consumer, so discover the wonderful ways to understand what these people really think, and why that’s important for you.

Feed your social listening data into our platform and see how comparison can show you things that word clouds can’t.

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Review and Online Copy

Review & online copy

We’re all familiar with the premise of a 5* vs a 1* review – but have you really thought about how these reviews can shape your comms strategy?

Similarly, think about website copy, what can competitors websites tell you what to do with yours?

Relative Insight’s platform will help you derive value and make sense from masses of data sloshing around your organisation.

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Relative Insight has been instrumental in helping us investigate the way in which people use figurative language to talk about the different aspects of life and brands, and to identify what’s most prevalent and important to them.
Gideon Wilkins
Head of Research
McCann London
In a data-rich age it’s not just about big data, it’s about better data which is what Relative helps distil. The insights have been invaluable to create strategies based around enhancing customer relevancy, advocacy and loyalty.
Susie White
Marketing Director
James Villa Holidays